As marketers, we want to make a big difference. We want to come up with the next greatest idea. We become “big picture thinkers” who forget all about the little things that make a huge difference. Instead of taking a step back, maybe its time to take a step forward and look at the little things we can do to improve our marketing.
Don’t believe me that little things matter? Just ask Mitt Romney’s graphic designer. The Romney iPhone app misspelled America. Frankly, misspelling marketing content has happened to me in the past. Only, I wasn’t running for President. It was just one letter but it made a huge difference.
On the flip side, Obama’s team tested headline copy on their campaign’s landing pages and made little tweaks and they were able to increase their conversion rate by 21%.
Simply put. little things really matter.
That being said, here are a few little things you can do to improve your online marketing.
#1. Post while your audience is online.
You’re going to post anyway why not post when they are actually online. Posting while your audience is busy at work or sleeping can cause your content to get lost in their newsfeed. With all the research and work that goes into each post, that’s the last thing that you want to happen, all because of bad timing.
For example, Facebook insights allows you to see when your audience is online
There are also other social media tools like Social bro that do the same thing for Twitter, you can identify the best time to tweet.
#2. Use graphics for messaging
Research indicates that graphics on Facebook get much more interaction. But just how much more exactly? HubSpot did a study to verify if the theory was true, that since people are visual by nature, pictures and graphics should draw in more likes and shares. Their study concluded that posts with photos got 84% more clicks than text. That amount is staggering for those who are struggling to get their social media campaign off the ground.
Choosing the type of graphics to use is an essential part of the process. Dull, unclear pictures are out of the question. These days, people are into high quality graphics that push their emotional buttons.
#3. Use Automation Tools
So you found 5 great articles that would be great for your social media page. The worst thing you could do with those articles is to post them all at one time, especially on Facebook.
Automation tools like Buffer or Hootsuite allow you to preset posts. Facebook also has this feature built in the website, but it lacks additional options and it can also be time consuming. By the way, Buffer app is by far my favorite social media automation tool.
Relating back to the first tip, you can schedule a post when your audience is online ahead of time using one of these apps. This means you can engage your target audience even while you’re doing other things.
#4. Use hashtags to your advantage
Hashtags aren’t just for twitter users anymore. Social media sites like Facebook and Google+ allow you to include hashtags in your posts.
If you aren’t sure about how to incorporate hashtags into your posts, there are analytic tools like Hashtracking and Tweet Binder, which lets you collect information about trending hashtags such as number of tweets/retweets and tracking statistics.
You can find hashtags that are trending and use them in your posts. That will increase the likelihood of people clicking on your posts.
Also, you can use hashtags to organize a conversation. For example, during the Mexico vs. USA soccer game they used the hashtag #USAvMEX to organize the conversation online.
#5. Look at what’s popular elsewhere
You don’t have to reinvent the wheel when it comes to creating content. One thing that I often do is to look at other websites to see what is popular there. For example, if I’m looking to post some funny content but need some ideas, I will visit Reddit to see what is trending there. Then I can recreate similar content for my page or blog.
Also, I will look on other Facebook pages or on Pinterest to find content that is really popular and repost on another social media profile or website.
There are several tools out there today that can help business owners and marketers develop their brand or products online. Little things can make a big difference when it comes to marketing.