Little Things

Little Things Make A Difference

As marketers, we want to make a big difference. We want to come up with the next greatest idea. We become “big picture thinkers” who forget all about the little things that make a huge difference. Instead of taking a step back, maybe its time to take a step forward and look at the little things we can do to improve our marketing.

Don’t believe me that little things matter? Just ask Mitt Romney’s graphic designer.  The Romney iPhone app misspelled America. Frankly, misspelling marketing content has happened to me in the past. Only, I wasn’t running for President. It was just one letter but it made a huge difference.

Romney App

On the flip side, Obama’s team  tested headline copy on their campaign’s landing pages and made little tweaks and they were able to increase their conversion rate by 21%.

Simply put. little things really matter.

That being said, here are a few little things you can do to improve your online marketing.

#1. Post while your audience is online.

You’re going to post anyway why not post when they are actually online. Posting while your audience is busy at work or sleeping can cause your content to get lost in their newsfeed. With all the research and work that goes into each post, that’s the last thing that you want to happen, all because of bad timing.

For example, Facebook insights allows you to see when your audience is online

As a marketer, we want to make a big difference. We want to come up with the next greatest idea. We become big picture thinkers, but we forget about the little things that make a huge difference. Instead taking a step back, maybe its time to take a closer look at the small, fine details.   Don’t believe me? The Romney iPhone app misspelled America. It’s only one letter but it made a huge difference. An error like than made users question things that weren’t even related to his app! As a political leader, the last thing he wants is to instill doubt in people. Especially over something that a grade school student could fix.   Contrary to popular belief, most people that I’ve met don’t get fired because they embezzled money or committed some serious fraud. Most of them lost their job because they did little things that added up. For example, showing up late to a few meetings, they didn’t submit reports on time and wrong data inputted can make a manager question the reliability of a person in the office. No one wants to work with an individual who makes a ton of small mistakes. On your part, it’s double the effort and accountability, which takes up too much time- time that we all don’t have.  Based on the examples above, it’s obvious that little things matter because they add up and become a serious deal. Here are little things you can do to improve your marketing efforts.   #1. Post while your audience is online.   You’re going to post anyway why not post when they are actually online. Statistics show that engaging your audience is more effective in real-time. Posting while your audience is busy at work or sleeping can cause your content to get lost in the newsfeed. With all the research that goes into each post, that’s the last thing that you want to happen, all because of bad timing.  Facebook insights allow you to see when your audience is on. There are also other social media tools like Social bro that do the same thing for Twitter, which can help you build a tightly knit community based on your target market.  #2. Use graphics for messaging   Research indicates that graphics on Facebook get much more interaction. But just how much more exactly? HubSpot did a study to verify if the theory was true, that since people are visual by nature, pictures and graphics should draw in more likes and shares. Their study concluded that posts with photos got 84% more clicks than text. That amount is staggering for those who are struggling to get their social media campaign off the ground.   Choosing the type of graphics to use is an essential part of the process. Dull, unclear pictures are out of the question. These days, people are into high quality graphics that push their emotional buttons. If you aren’t sure if the pictures you have lined up for your next post is engaging enough, take a look at what your audience likes.   #3. Use Automation Tools  So you found 5 great articles that would be great for your social media page. The worst thing you could do with those articles is to post them all at one time. Not too close from that act is not making use of an automation tool to schedule your posts. Social media is meant to increase productivity, not bring businesses down. Automation tools like Buffer or Hootsuite allows individuals to preset posts for a later date. Facebook also has this feature built in the website, but it lacks additional options.   Relating back to the first tip, you can schedule a post when your audience is online ahead of time using one of these apps. This means you can engage your target even while you’re doing other things around the office or home.  #4. Use hashtags to your advantage  Hashtags aren’t just for twitter users anymore. Social media updates from Facebook and Google+ allow individuals to include hashtags in their posts. The use of this feature goes deeper than using common words or phrases. You might be surprised that hashtags that trend are often a quote, television show or a line from a song. If you aren’t sure about how to incorporate hashtags into your posts, there are analytic tools like Hashtracking and Tweet Binder, which let people collect information about trending hashtags such as number of tweets/retweets and tracking statistics.   There are also websites that cater to hashtag searches such as hashtags.org. Online applications can be accessed from any browser using different types of platforms including tablets and smartphones. The website also allows registered users to save searches and run analytics on specific trends.   #5. Look at what’s popular elsewhere  Look at what’s popular on other Facebook pages or even other websites for what is popular. There are websites dedicated to filtering out what’s popular on and offline. You may want to subscribe to those. RSS Feeds are a great way to stay on the edge of new content. Newsletters are another effective method to stay updated with popular content. The concept of popular content is being one of the first to have it on your page; you don’t want to get left behind.   Posting content that is on its way down in the popularity scale can have damaging effects on your social media page. It makes people question how far ahead you’re thinking in terms of innovation. You don’t want to be at the wrong end of the trend.   In order to avoid this, you can use sites like Reddit to find out what content is popular online and recreate that content into something more personal that your audience can relate to.   If Reddit isn’t your thing and you’re looking sites that are easier to go through (Reddit does take a bit of time to navigate for first time users), sites like Quicksprout, Mashable and SocialTimes are great sources for what’s new in the world of social media. They usually have something out there for a wide range of business types. In other words don’t recreate the wheel just modify it.  You don’t have to try too hard to modify or create new content. A recent YouTube video that went viral was a short clip of a waffle falling down. The video was remade and modified countless times using other types of food with upbeat background music.   Not sure if modifying ideas or content really works? Let’s take a look at Facebook. They weren’t the pioneers of social media. MySpace and Friendster (remember those?) came before Facebook. With the foundation of those websites, Facebook added and modified its features and became what it is today.   To conclude, there are several tools out in the market today that can help business owners develop their brand or product on social media. Little things can make a big difference when it comes to marketing. But don’t take my word for it, just ask Romney.

There are also other social media tools like Social bro that do the same thing for Twitter, you can identify the best time to tweet.

Social Bro Best Time to Tweet

#2. Use graphics for messaging

Research indicates that graphics on Facebook get much more interaction. But just how much more exactly? HubSpot did a study to verify if the theory was true, that since people are visual by nature, pictures and graphics should draw in more likes and shares. Their study concluded that posts with photos got 84% more clicks than text. That amount is staggering for those who are struggling to get their social media campaign off the ground.

Choosing the type of graphics to use is an essential part of the process. Dull, unclear pictures are out of the question. These days, people are into high quality graphics that push their emotional buttons.

#3. Use Automation Tools

So you found 5 great articles that would be great for your social media page. The worst thing you could do with those articles is to post them all at one time, especially on Facebook.

Automation tools like Buffer or Hootsuite allow you to preset posts. Facebook also has this feature built in the website, but it lacks additional options and it can also be time consuming. By the way, Buffer app is by far my favorite social media automation tool.

Buffer_App_Extension_7-615x418

Relating back to the first tip, you can schedule a post when your audience is online ahead of time using one of these apps. This means you can engage your target audience even while you’re doing other things.

#4. Use hashtags to your advantage

Hashtags aren’t just for twitter users anymore. Social media sites like Facebook and Google+ allow you to include hashtags in your posts.

If you aren’t sure about how to incorporate hashtags into your posts, there are analytic tools like Hashtracking and Tweet Binder, which lets you collect information about trending hashtags such as number of tweets/retweets and tracking statistics.

You can find hashtags that are trending and use them in your posts. That will increase the likelihood of people clicking on your posts.

Also, you can use hashtags to organize a conversation. For example, during the Mexico vs. USA soccer game they used the hashtag #USAvMEX to organize the conversation online.

USAvMEX#5. Look at what’s popular elsewhere

You don’t have to reinvent the wheel when it comes to creating content. One thing that I often do is to look at other websites to see what is popular there. For example, if I’m looking to post some funny content but need some ideas, I will visit Reddit to see what is trending there. Then I can recreate similar content for my page or blog.

Reddit

Also, I will look on other Facebook pages or on Pinterest to find content that is really popular and repost on another social media profile or website.

Conclusion

There are several tools out there today that can help business owners and marketers develop their brand or products online. Little things can make a big difference when it comes to marketing.