When I first launched my business, I knew nothing about running a business.
I knew how to build websites, but that was about it.
Besides watching courses on Mixergy, the second place that I learned about business and marketing was by reading or listening to audio books.
With that being said, here are 5 books I highly recommend to anyone who owns a business or is a marketer.
1. The E-Myth
This book is all about creating systems and processes that can be scalable. It’s a great book that changed the way I thought about business. It’s about systems and not about just everything all by yourself.
The author writes in a simple and direct tone, making it very easy to understand, even without a business degree. Organization is a common theme in this book.
2. The 4 Hour Work Week
Tim Ferris is a pretty controversial figure but that’s what makes this book great. The book might be a bit dated, but the principals are still true.
The book really pushes one to become more effective, productive and live fully. There are some great insights about what it really means to make the most out of the time you have everyday.
3. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
The concept of 80% of results come from 20% effort is not new. However, not many people use it because they don’t know how it works. This book covers how to apply this method in business, life and everything else you could possible think of. It also teaches how not to over do it or get carried away.
4. Don’t Make Me Think: A Common Sense Approach to Web Usability
This book is also a bit dated, but it’s a great book. If you’re thinking about increasing your website’s usability then this is the book I recommend. It elaborates on the importance of function over a great looking design. This is great for people who are too caught up in SEO and forget what websites are really made for.
5. The 22 Immutable Laws of Marketing
This is a classic piece of work. It’s a common sense book that gives you a great overview on marketing. Really cuts through a lot of the crap out there. For a crash course in marketing, this really gets the job done. There’s no beating around the bush when it comes to the content found in this book.
Bonus: On Writing Well
I wasn’t an English major in color, and I’ve never really thought of myself as a writer but this book has really helped me become a better writer. It covers the foundation of the skill and how to hone it. The book is a great reference guide for writing.
Books have withstood the test of time and will continue to effectively inform and update people with the knowledge they need. Even if it’s in a form of an E-book, it still serves the same purpose. In today’s fast-paced world, it is recommended to invest your time wisely. Why not invest it reading one of the books I mentioned above?
Please comment below about which book has changed the way that you view marketing or business.